Hours after online jokes flooded social media about his so-called “All-American Halftime Show,” Kid Rock didn’t back down. Instead, he did what he’s long been known for — doubling down.

The alternative halftime show, staged February 8 by Turning Point USA, was mocked almost immediately. Critics branded it “Temu Halftime,” “Redneck Halftime,” and “Dollar Tree parking lot energy,” turning it into an instant meme.

Still, the numbers told a more complex story. The livestream reportedly pulled in more than 5 million concurrent viewers and peaked near 6 million on YouTube — a sizable audience, even if it paled next to the NFL broadcast.