This shopping mission for North seemingly went south.

Kim Kardashian and Kanye West once attempted to purchase a particularly coveted Hermès Kelly bag for their eldest daughter but were rebuffed, according to author and journalist Amy Odell’s latest “Back Row” newsletter.

Odell recently spoke with a former employee of the Beverly Hills Hermès boutique for her “Retail Confessions” series, with the source revealing that “not every celebrity got what they wanted” when they shopped at the store.