The hips are back — and they’re louder than ever. What began as a niche historical accessory has surged into modern fashion, dominating runways, red carpets, and social media feeds.

At the center of the revival is the bum roll, a padded structure once hidden beneath 16th-century gowns. Today, it’s no longer concealed. Designers are making it visible, deliberate, and provocative.

The trend has split opinion. Some critics see it as excessive or regressive, while others praise it as playful, empowering, and intellectually rich. Fashion lovers, meanwhile, are fully engaged.